4 Major pieces of nonsense (this stock photo was totally worth it! Used here for parody purposes only.)
In the paid telematics content space, the four most unexpected pain points to read about are:
• Automatic contract renewals
• Purchasing the wrong device from a vendor’s website
• No guidance through installation
• Non U.S. based customer support
Let’s consider how painful these can be:
1) Two and three-year contracts are bad, but 1-year contracts provided by vendors who pay to publish are good. Got it?
2) E-Commerce is bad. I hate it when I have clear choices and transparent pricing. Much better to call in and let a rep decide what’s best for me. That always works out well.
3) I hate it when I can’t install a vendor’s hardware without guidance. Plug and play installation is crazy.
4) I love talking to vendors I know I can trust.